Auto shoppers have countless channels to turn to for information online, and social media empowers the proliferation and sharing of consumer opinions like never before. So how can brands create content and strategies that will resonate with them?
In this Point of View (POV) the Censydiam framework was applied to social data in the automotive category, using two popular models in the growing compact luxury SUV segment. Discover how this novel research method was able to reveal the drivers, motivations and “why” behind the online conversations happening right now.
Watch a video of the case study presented by Andrew Leary, Douwe Rademaker and Janet Thompson at the Think LA Automotive Breakfast.
Click here for more information on the uses and applications of the Censydiam Social framework.