Are Online Communities Still Innovative?
Join Ipsos Social Media Exchange at IIeX Atlanta on June 15th at 11:40 AM!
Andrew Leary, CEO of Ipsos SMX will tackle the question of how online communities can stay innovative in the face of new technologies and methodologies. Several community providers showed a drop in their rankings on the 2015 GRIT report’s “innovative supplier” list. What are some of the underlying causes of this and how can MROC’s continue to function as valuable research tools for our clients?
This presentation will discuss key considerations such as size, duration, integrated research methodologies and scalability, while recommending a clear path forward to providing richer, more contextualized insights.
See the full agenda here and hope to see you in Atlanta!