We are proud to congratulate Ipsos client Merck for their GOLD win in the innovation category at this year’s David Ogilvy Awards! The award was presented in recognition of insights delivered by Merck’s consumer community, powered by Ipsos, in support of their “Flying Ragweed” and “Green Fields” campaigns.
The Merck community, in collaboration with Ipsos SMX and Ipsos Healthcare, has been instrumental in conducting research among allergy sufferers to support key product launches for almost 4 years.
The community brings together disease area expertise with community know-how to deliver insights on an ongoing basis.
Bogdan Dragut (Ipsos Healthcare) says:
“Leveraging a community to connect with this audience allowed us to increase our level of empathy as researchers and discover things on a much more organic level.”
Rachel Belinky (Ipsos SMX) adds:
“Community-based research provides the opportunity to be iterative and develop ideas from concept through optimization. Over time, we have seen more truthful and insightful responses from members as they develop bonds throughout the community.”
Congratulations to all of this year’s winners.
Click here for the full Ipsos press release.
Click here to read the Merck case study.
For more information on Ipsos SMX communities please contact Jennifer.Silverman@Ipsos.com.