Sound Off: Dr. Google’s Role in Pre-Diagnosis Through Treatment

By August 21, 2014 Uncategorized No Comments

Consumers are sticking with Dr. Google every step of the way… are you?

In a study conducted with 500+ members of an Ipsos SMX community, 72% of consumers who turn to Dr. Google for online medical information at the first signs of feeling sick also do so after visiting an actual doctor, and most say the information they gather could potentially make them alter their treatment plans.

In this edition of Sound Off, we share feedback from community members together with a case study and five tips for connecting with patients online. Download the full report here.