Socialogue: Eyes on the Prize

By May 12, 2013 Uncategorized No Comments

One Third (32%) of Online Global Consumers Entered a Brand or Product Sponsored Contest in the Past Month.

One in three (32%) online consumers in 24 countries indicate they ‘entered a contest/sweepstakes sponsored by a brand or product’ online in the past month, according to a new poll of 18,331 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.

Of the online consumers, Canadians (54%) are most likely to indicate they entered an online contest, followed South Africa (52%), 44% in each of Australia, Belgium and the United States and Brazil (43%). This group of contest aficionados is followed by those from Spain (36%), those at 34% each from Italy, Hungary and Argentina, with India, Poland and France each at 32% and Germany (31%) and the United Kingdom (30%) rounding out the middle of the pack. The lower groups of contestants begin with Indonesia and Turkey each at 27%, followed by those from Russia (25%), China (24%), Sweden (23%), Mexico (22%), Saudi Arabia (20%), South Korea (14%) and Japan at the bottom with just 6%. As for demographics, global averages indicated that women (34%) are more likely than men (30%) to participate in such activities with little variation of age and education however higher income (36%) groups are more likely than middle (32%) and lower (28%) groups.

Ipsos Open Thinking Exchange & Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age. More data and full technical details are available via our Ipsos North America website.