Social Impact

By September 1, 2015 Uncategorized No Comments

In today’s digital age, connecting with consumers in the digital space is critical to making an IMPACT. Ipsos goes beyond what your social media monitoring tools or agency provides with a thorough social channel performance analysis and overall evaluation of your brand’s digital footprint in comparison to the competition. Through the assessment of owned and earned conversation in your category across key platforms, Ipsos can identify stated gaps in the consumers’ digital experience and diagnose how your communications align with the motivations of your target consumers. And if there is ever a disconnect, or a question, or an opportunity to stretch or strengthen or boost an idea that comes up, we interact – in that moment – with consumers to dig into the why and provide clear guidance on how to implement.

For more information, please download the one sheet HERE or contact Menaka Gopinath at



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