Side-by-Side Intelligence

By November 16, 2015 Uncategorized No Comments

Andrew Leary of Ipsos SMX and John Hallward of Ipsos Connect have co-authored a new Point of View called Side-by-Side Intelligence, an approach which consists of a hybrid blend of social data and survey-based data.

By combining representative survey-based insights and social data to track the changes in trends over time, the new approach optimizes costs and improves the speed of insight.

Discover how Side-by-Side Intelligence can lead to more comprensive insights by reading the POV here.

For more information, please contact Andrew Leary

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