Selfies and Smartphones: How P&G Engaged Online Beauty Consumers

By January 18, 2018 Uncategorized No Comments

As any beauty consumer can tell you, shopping for skin care can be an overwhelming proposition. With thousands of brands crowding the shelves, and more gaining influence by the minute, it’s no wonder shoppers are increasingly going online to seek advice.

Procter & Gamble Co. responded by developing the Olay Skin Advisor, a web-based technology platform aimed at helping consumers identify a personalized skin care regimen best suited for their skin type and needs. Prior to the global release of the app, P&G approached Ipsos to help test an enhanced version of the technology to evaluate its effectiveness in providing an even more personalized experience in the eyes of the consumer.

Read our full case study on Greenbook to learn more about how an engagement-driven community approach helped lead to exceptionally high compliance, authentic feedback, and a truly personalized brand experience for Olay consumers.

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