Social Business Intelligence Product Suite
Gain consumer and category understanding by exploring trends, white spaces, product development and market entry performance.
Questions Social Explore can answer:
- What does our market landscape look like?
- What factors are driving target consumer decisions?
- What are competitors doing?
- What are the most important, possibly unmet consumer needs?
Compliment and augment awareness and reputation tracking to fill gaps in understanding.
Questions Social Health can answer:
- How healthy is your brand?
- Are we connecting with consumer needs?
- Are there emerging trends that could affect our business?
- What is the ‘why’ under specific tracker metrics?
- Is our brand tracker catching everything?
Uncover sentiment and drivers and assess performance of launches and campaigns.
Questions Social Connect can answer:
- Is our messaging connecting with our target consumer?
- Is our brand positioned for growth?
- Are we communicating the right perceptions?
- Does the consumer understand us in the way we want?
- Who are our most important influencers and advocates?
- How effective are our social marketing and content strategies?