Community Product Suite
Ongoing
A long-term community to inform multiple business objectives over time
6+ Months, 1,000+ Members
A long-term community to inform multiple business objectives, stakeholders and audiences over time. Provides on-tap research tools to execute numerous projects month over month, plus the ability to learn longitudinally from the members.
Ideal tool for:
- Iterative and longitudinal learning
- Supporting a high volume of research needs on-tap and over time
- Addressing multiple business questions with segmented audiences
Pop-Up
A short-term community for deep learning with a defined audience
1-5 Months, 100+ Members
A short-term community meant to focus on a specific objective or set of objectives. Provides a focused environment for deep learning with a defined audience, creating the ability to learn iteratively and address multiple business questions around a set initiative.
Ideal tool for:
- Deep dive investigation around a set initiative
- Pre-launch co-creation and ideation
- Accelerating insights for innovation
Instant
Quick access for point-in-time engagement
2-5 Days, 50+ Members
A point-in-time engagement with consumers in a community environment, typically lasting a few days. Leverages existing communities managed by Ipsos, a brand’s existing Facebook fans, or custom sample recruit.
Ideal tool for:
- Rich, rapid insights in a matter of days
- Tapping into existing fan database or quick-turn sample
- Integration with quantitative studies for deeper learning