Leveraging a Pop-Up Community as an Integrated Research Platform

By December 18, 2015 Uncategorized No Comments

A short-term community (aka “pop-up”) allows you to focus on a specific objective or set of objectives by providing a focused environment with a defined audience — ultimately creating the ability to learn iteratively and address multiple business questions around a set initiative.

Click HERE to read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.