For “In the Moment” Consumer Segment Understanding
Member Attributes is an exciting new community feature enabling clients to view individual members’ demographic information and past survey feedback directly from front-end profile pages and qualitative activities within the community.
Click on any member profile to see a list of attributes mapped to individual participants, including gender, age, income, product preferences or any other data points gathered during the qualification screener or in previous community surveys. Attributes are also viewable from within discussions, blogs, ideation and voting activities, allowing you to view critical information side-by-side with the feedback at hand.
The feature is now live and offers unprecedented access to “in the moment” segment understanding of your core consumers.