Harnessing the Power of Social Media Along the Path to Purchase

By August 27, 2015 Uncategorized No Comments

Social media plays an increasingly important role in any brand’s marketing efforts – in fact, a recent Ipsos SMX study found that 3 out of 4 millennials follow an official brand or company page on social media. But what drives these consumer conversions and what impact do they have in the path to purchase?

Watch this video for a recent case study exploring the drivers and motivations behind online conversations in the automotive sector, and how brands can harness the power of social media to truly impact sales.

 

 

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