Ipsos SMX is proud to be featured in Forrester’s latest report on market research online communities (MROC), exploring the landscape of innovative offerings in 2015. Research professionals considering a private market research online community can choose from a range of providers with offerings that vary across multiple criteria, including their focus on the online community product (software) or the service (analysis and activation). To choose the offering that best meets their business needs, customer insights (CI) professionals need to consider how each MROC provider differentiates itself and how it delivers its solution. This report examines how 14 of the major players in the MROC space leverage community tools and insights to bolster their position as leaders and innovators in the qualitative research industry.
Download the full report here.