Social media has changed the way people communicate and interact with each other and with brands. Ipsos is leveraging that change to enhance the way research and market understanding is conducted with the newly launched Ipsos SMX, the company’s Social Media Exchange. Ipsos SMX will lead online research innovation to provide clients with a deeper understanding of their consumers through engagement based social media research. Read More
“The Key to Global Connection is a Local Touch” by Bernice Klaasen, Head of Ipsos SMX APAC for Survey Magazine, July 2013.
We share why integrated local expertise will help your global organization connect with consumers via Social Media to build better insights. Read More