Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers. Download a case study to learn more about how to optimize the impact of your brand’s social footprint.
Ipsos SMX is proud to be featured in Forrester’s latest report on market research online communities (MROC), exploring the landscape of innovative offerings in 2015.
In this video, we examine a recent case study illustrating the drivers and motivations behind online conversations in the automotive sector, and how brands can harness the power of social media to truly impact sales.
Hear Watch Say (HWS) is an on tap, syndicated research community made up of over 3,000 media and technology enthusiasts. The community offers a fast, turnkey research solution for single or multiple ad hoc projects including the ability to conduct live chats, engaging surveys, ideation and co-creation activities, and is significantly lower than the cost of executing more traditional research.