Ipsos SMX is proud to be featured in Forrester’s latest report on market research online communities (MROC), exploring the landscape of innovative offerings in 2015.
In this video, we examine a recent case study illustrating the drivers and motivations behind online conversations in the automotive sector, and how brands can harness the power of social media to truly impact sales.
Hear Watch Say (HWS) is an on tap, syndicated research community made up of over 3,000 media and technology enthusiasts. The community offers a fast, turnkey research solution for single or multiple ad hoc projects including the ability to conduct live chats, engaging surveys, ideation and co-creation activities, and is significantly lower than the cost of executing more traditional research.
Andrew Leary, CEO of Ipsos SMX will tackle the question of how online communities can stay innovative in the face of new technologies and methodologies. Several community providers showed a drop in their rankings on the 2015 GRIT report’s “innovative supplier” list. What are some of the underlying causes of this and how can MROC’s continue to function as valuable research tools for our clients?