Member Attributes is an exciting new community feature enabling clients to view individual members’ demographic information and past survey feedback directly from front-end profile pages and qualitative activities within the community.
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We are proud to congratulate Ipsos client Merck for their GOLD win in the innovation category at this year’s David Ogilvy Awards! The award was presented in recognition of insights delivered by Merck’s consumer community, powered by Ipsos, in support of their “Flying Ragweed” and “Green Fields” campaigns.
If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief.
A short-term community (aka “pop-up”) allows you to focus on a specific objective or set of objectives by providing a focused environment with a defined audience — ultimately creating the ability to learn iteratively and address multiple business questions around a set initiative.
Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers. Download a case study to learn more about how to optimize the impact of your brand’s social footprint.