App Overload? A Cheat Sheet for Staying Connected and Discovering New Things in 2016

By January 19, 2016 Uncategorized No Comments
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If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief.

Among the 5,000+ regular users of social media in the US who participated in the study, an overwhelming 80% agreed that life today is busier than compared to a generation ago, is more demanding (77%) and causes more information overload (78%).  At the same time, social media usage continues to rise overall. 53% of adults 18-64 now regularly use two or more of the social platforms we evaluated. Facebook, Twitter, Pinterest, and Instagram are most commonly used among this set, with females and Millennials leading the way in usage overall.

When asked which social media sites and apps are best suited to fulfill various needs, the Ipsos study revealed unique strengths across different channels, many of which pointed to a desire for everyday escape, inspiration and organization.

“Similar to other findings across research Ipsos has done related to social media, we often find there is unique utility to every social media platform,” says Menaka Gopinath, President of Ipsos Social Media Exchange in North America. “People have different motivations, needs and desires they are looking to address by leveraging social media platforms. Ultimately, though, social media is all about empowering the everyday person.”

So sit back, relax, and take a look at which of your favorite apps are best for finding inspiration and tackling your various goals in 2016.

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