ANA Webinar: Best Practices For Building Online Communities

By September 25, 2013 Uncategorized No Comments

Hear Menaka Gopinath, North America Practice Lead with Ipsos SMX, together with Babette Lazarus and Gina Bulla of Conde Nast Media Group, discuss how the movement toward “big data” has changed the way companies garner insights and market products, and share best practices for building online communities. From insider blogs to photo archives, the speakers show how using the principles of media/content publishing combined with social engagement can take the traditional market research model to the next level.

Download the presentation here.